Startup decks : tips on how to write and pitch

I’ve been investing in startups across the globe for the last 10 years and seen a lot of pitch decks that vary significantly in quality.

Particularly when you come from a ‘non-traditional background’ or are an entrepreneur in an emerging market it’s a source of differentiation to have a high quality deck for investors.

Here are a few of my favourite resources for entrepreneurs which are a mix of practical advice and inspiration:

Sequoia Capital Deck Template:

Sequoia - Writing a Business Plan
Company purpose** Start here: define your company in a single declarative sentence. This is harder than it looks. It's…www.sequoiacap.com

What investors actually spend time looking at in decks:

Lessons From A Study of Perfect Pitch Decks: VCs Spend An Average of 3 Minutes, 44 Seconds On Them
DocSend, a startup that provides people with a secure and private way of sharing files like offer letters or legal…techcrunch.com

Startup pitch deck examples from successful companies (for inspiration):

30 Legendary Startup Pitch Decks and What You Can Learn From Them
If you need to raise funding from VCs for your startup, the first step is to create a pitch deck. A pitch deck is a…piktochart.com

Long list of startup pitch decks:

Startup Pitch Decks - Airtable Universe
There may be more advice written about the "pitch deck" than anything else in startup land. Should the team page be…airtable.com

During your actual pitch I always like to learn about the ‘why’ of the founding story (authenticity and energy help a lot), and it also helps to be on top of all the important metrics and growth rates.

This tends to separate the good from the great founders during the fundraising process.